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Key strategies for SME success
In the new millennium, SME entrepreneurs who succeed are those who differentiate themselves from others and win the hearts of the buyers. It takes knowledge, skills and ability and therefore SMEs must always strive for excellence.
  1. Exploration strategy
    Understand that exploration is a key to success.  Through exploration you start off with the right knowledge and the right understanding.

  2. Knowledge-based strategy
    Utilizing skills and knowledge to create innovative products and services, something different from other entrepreneurs.

  3. Be a creative thinker
    You must be a good thinker to sell the products you create. It is important to add value to your goods and services. Coming up with innovative ideas that relate to your business adds value to your products or services and as a result, customers will recognize quality when they see it.

  4. Be a good administrator and an expert manager
    You must be keen to learn and to take advantage of new technology so that you can grow your business in the new economy. Integrating new technology in your business is a must so that you can continually improve processes and keep them up-to-date.

  5. Be a developer to focus on strengthening networks
    Creating networks is very essential for your business growth. Take care to strengthen the existing contacts you have and build on those to create new ones so that you are ahead in today's competitive environment.
Strategies to make change for the better
 
  1. Transparency
    It is important to disclose all correct information and to be honest with your customers. Due to global information flows you must be able to adapt quickly to change.

  2. Clear business plan
    Having a clear business plan allows you to focus on improving the quality of goods and service to meet the needs of your customers and gives them satisfaction. Your business plan must be always monitored and improved so that you always understand the changing needs of your target customers.

  3. Expertise
    You must evaluate your own expertize in order to do what you do best.  Don't forget that you need to devote time to concentrate on your area of business expertize.
 
Download
SME book and Strategies for SMEs written by Bangkok Bank's, Mr. Kosit Panpeimras. (Thai only)
 
Enhance your skill in SMEs with a series of "Business Negotiation" by SMEs Senior Vice President Pansak Leelawankulsiri (Available in Thai only)

 
Contact us
SMEs Group
333 Bangkok Bank, Silom, Bangrak
Bangkok 10500
Thailand
Tel:
(66) 0-2230-2030
(66) 0-2826-3629
(66) 0-2231-4632
Fax:
(66) 0-2236-8979

 

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