Customer Relationship Management

Commitment

 
To foster customer centricity and relationships with all generations of customers by listening to customer needs and investing in employee service skills to deliver the best service experience for customers.

 
Materiality

 
Customer satisfaction fosters brand loyalty, helps retain and expand the customer base in the long term, and enhances business competitiveness. The Bank prioritizes customer relationship management to gain a deep understanding of our customers, leading to the delivery of tailored products and services and providing memorable customer experiences for maximum satisfaction. To truly understand our customers, we adhere to the principle of listening to the voice of every customer group to develop financial products and services that meet the specific needs of each individual group. Furthermore, customer-centric service is emphasized to consistently deliver positive experiences and build customer loyalty across all service channels.