Course Modules

AEC Business Leader Class 8 will be held in May 2026. The curriculum will be focused on trade and investment in ASEAN. Participants will be able to gain powerful business connections and learn from experiences of executives from the leading companies in ASEAN. The course includes five modules as follows:

• Module1: ASEAN Insights
  
  Executives and digital marketing experts from the leading companies in ASEAN, as well as branch managers of Bangkok Bank in different countries in ASEAN, introduce the challenges and opportunities of doing business in the region.
• Module 2: Business Skills
  
  Gain knowledge and skills to support business management in areas such as law and regulations, marketing strategy, sustainability branding and trends in ASEAN markets.
• Module 3: Business Facilitation
  
  Advice from representatives of the Ministry of Commerce (MOC), the Board of Investment of Thailand (BOI) and the private sector about the investment promotion measures for ASEAN markets penetration.
• Module 4: High-Level Business Networking
  
  An exclusive business trip to Ho Chi Minh City, Vietnam that incudes visiting successful companies in ASEAN and business networking.
• Module 5: Business Plan Development
  
  Develop a business plan in a group exercise using analytical skills and classroom knowledge.