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Bangkok Bank joins the Economic Reporters Association for the 18th consecutive year to enhance the potential of reporters through the “project to develop the potential of senior economic journalists” 2024, aiming to pass on financial knowledge to a wider audience while emphasizing its role as a ‘trusted partner’ who stays alongside Thai society in every aspect
Bangkok Bank joins the Economic Reporters Association for the 18th consecutive year to enhance the potential of reporters through the “project to develop the potential of senior economic journalists” 2024, aiming to pass on financial knowledge to a wider audience while emphasizing its role as a ‘trusted partner’ who stays alongside Thai society in every aspect
Passing on knowledge – Bangkok Bank Executive Vice President Ms. Pochanee Kongkalai (3rd from right), Senior Vice President Sorakrit Phruthanontachai (far right), and Vice President, Public Relations Department Aphiwat Punnopakorn (2nd from right) opened the “project to develop the potential of senior economic journalists” 2024 by donating 1,000,000 baht to support this project and other activities of the Economic Reporters Association. The Bank has supported the project for 18 consecutive years. The Economic Reporters Association President Ms. Doungphorn Udomtip (4th from left), and Vice President 1 Ms. Masuthi Tangpakawatkun (far left) received the donation along with Ms. Sopida Woranin (2nd from left), Deputy Dean of Student Affairs, Business School, and Ms. Siritida Songkhwan (3rd from left), Head of Logistics Management Department, Business School, University of the Thai Chamber of Commerce at the event at Building 10, Blissful Room, University of the Thai Chamber of Commerce.
Bangkok Bank Senior Vice President Sorakrit Phruthanontachai joined as a special speaker at the event and talked about AI, an innovation that is now used in all business sectors. In the banking sector, it plays a very important role in solving problems, increasing productivity, reducing costs, and creating new business opportunities. He said that digital technology is as a factor that drives changes in today's world, bringing new opportunities and challenges at the same time, and that AI must be used in a dependable way. He also noted that it is important for businesses to accelerate their restructuring and adjust business models to be ready for the new business landscape while also understanding the risks and find ways to unlock the opportunities as this will help businesses participate in a new, technology-driven world that will exponentially increase productivity and achieve sustainable business growth goals.
The "project to develop the potential of senior economic journalists" is a key initiative that Bangkok Bank jointly initiated with the Economic Journalists Association in 2006 and for 18 years it has continuously developed training programs for economic journalists. This year's theme is “Unlocking Financial Potential Towards Wealth in the Digital Era”, and it aims to enhance the capabilities of economic journalists in understanding a variety of aspects of finance in the digital era. This initiative will benefit journalists as the gatekeepers of accurate information before dissemination to the public. The project is another important role Bangkok Bank plays as the “Trusted Partner” that supports Thai society in various dimensions, including providing useful financial information through various media channels.
Bangkok Bank Senior Vice President Sorakrit Phruthanontachai joined as a special speaker at the event and talked about AI, an innovation that is now used in all business sectors. In the banking sector, it plays a very important role in solving problems, increasing productivity, reducing costs, and creating new business opportunities. He said that digital technology is as a factor that drives changes in today's world, bringing new opportunities and challenges at the same time, and that AI must be used in a dependable way. He also noted that it is important for businesses to accelerate their restructuring and adjust business models to be ready for the new business landscape while also understanding the risks and find ways to unlock the opportunities as this will help businesses participate in a new, technology-driven world that will exponentially increase productivity and achieve sustainable business growth goals.
The "project to develop the potential of senior economic journalists" is a key initiative that Bangkok Bank jointly initiated with the Economic Journalists Association in 2006 and for 18 years it has continuously developed training programs for economic journalists. This year's theme is “Unlocking Financial Potential Towards Wealth in the Digital Era”, and it aims to enhance the capabilities of economic journalists in understanding a variety of aspects of finance in the digital era. This initiative will benefit journalists as the gatekeepers of accurate information before dissemination to the public. The project is another important role Bangkok Bank plays as the “Trusted Partner” that supports Thai society in various dimensions, including providing useful financial information through various media channels.
bangkokbank:assets/news/news-category/2024
July 02, 2024
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