One Family, One Team: Working Together, Serving You
We can do this because we work together as One Family, One Team to serve our customers and enable them to achieve their potential and goals.
- We care for and support each other, our customers and communities as reliable close friends through good times and bad
- We continually develop the knowledge, expertise and insights needed to support each other and our customers
- We work together as trusted partners to enable our customers to achieve their goals
In partnership with Bloomberg Media Studios, Bangkok Bank produced a documentary-style video to capture the spirit of One Family, One Team. Bloomberg Media Studios also conducted an interview with Mr. Chartsiri Sophonpanich, President Bangkok Bank, and Ms. Meliza M. Rusli, President-Director PermataBank, on how the two banks are working together (see below).
The video focuses on the expansion of Bangkok Bank’s international network through its investment in PermataBank, one of Indonesia’s top eight banks. The acquisition was not only the largest intra-ASEAN banking M&A in history, it also brought together Southeast Asia’s two largest economies and their networks and people, commerce and cultures.
The video features Thai and Indonesian artists, Jhoanne Asvathitanonta and Fauzi Satyaputra respectively, working together on a painting that explores “family”. They collaborate to combine their cultural and creative perspectives in this deeply personal work of art.
The underlying theme of One Family, One Team, Serving You reflects how all Bangkok Bank people –whoever they are, wherever they are in the bank’s network – come together to serve our customers and help them to achieve their potential and goals.
When Two Banks Become One Family
Bloomberg Media Studios speaks to Bangkok Bank’s President, Chartsiri Sophonpanich, and PermataBank’s President Director, Meliza Musa Rusli, on how the banks’ combined presence is helping customers unlock new opportunities in one of the world’s fastest-growing regions – and why they’re stronger together.
ASEAN is on track to become the world’s fourth-largest economy by 2030. How are you helping customers understand the region and unlock its opportunities?
Chartsiri: As the largest and most international Thai bank and the sixth-largest ASEAN regional bank, Bangkok Bank facilitates FDI into and within the region, and helps our customers build their businesses here.
With PermataBank now a part of the family, we’re Indonesia’s eighth-largest bank and can provide broader and deeper services to both our Indonesian customers and those in our international network.
Meliza: Indonesia accounts for more than half of Southeast Asia’s population and has seen resilient growth, even during Covid. As many more investors turn to Indonesia, we’re focusing on enhancing regional financial connectivity, interoperability and cross-border trade.
Through Bangkok Bank’s innovation in trade finance, PermataBank can now provide blockchain trade finance to our clients in Indonesia, helping them improve business efficiency and strengthening trade links across the region.
How are you combining the unique strengths of each bank?
Chartsiri: We are one of the few regional banks that can support customers, whether consumer or corporate, in nine of ASEAN’s ten markets. We do this both physically and digitally, leveraging PermataBank’s expertise as a leading digital bank, alongside 250 branches across Indonesia.
Meliza: PermataBank is still young: we celebrated our 20th anniversary last year. When Bangkok Bank became our parent in 2020, they’d already been in Indonesia for more than 50 years and were not only familiar with Indonesia’s culture, customer characteristics and business landscape, but could further share their experience and deep expertise with us, especially in areas such as transaction banking, trade finance, treasury and project finance – which are vital as Indonesia industrializes.
“One Family, One Team, Serving You” is your slogan. What does that look like in practice, and what is your vision?
Chartsiri: Our vision is to be a trusted partner and long-term friend. At Bangkok Bank, we call this puan koo kit mit koo baan: growing with our customers throughout their journey. To be successful in the region, you need local knowledge.
PermataBank, especially under the leadership of Ibu Meliza and her directors, has strengthened our understanding of new opportunities in Indonesia, ASEAN’s largest economy, to better serve our customers.
Meliza: Although we come from different cultures and different countries, we share the same value of being customer-first. In the past three years, Bangkok Bank has extended our group to become “One Family, One Team.” We have to take care of all our clients, see them through difficult times, and support them when they’re ready to grow. This is the ingredient of success, which complements PermataBank’s #DenganHati, or serving with heart.
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