Modern Agriculture Project
Since 1999 the Bank’s Modern Agriculture Project has helped farmers strengthen their competitiveness. The Bank has taken a systematic approach to supporting farmers, starting from providing them with knowledge to improve their productivity and the quality of their produce. The Bank has also helped farmers form a collaborative network of support and cooperation among themselves and to seek knowledge and new opportunities. In 2018, the Bank organized various activities to support customers under the Modern Agriculture Project.
- Seminar on Good Management on the Path to Modern Agriculture
The Bank held a seminar on the theme of ‘Advanced Agriculture Path’ to help farmers adapt to the changing behaviors of customers, who have become more concerned about the quality of goods and their health, while market competition has become more intense. The Bank invited experts and successful farmers to share their knowledge of farm management, marketing, and how to add value to their businesses throughout the value chain. This knowledge-sharing activity was aimed at equipping farmers with knowledge of and experience in producing agricultural products that meet market demand in terms of quality, quantity and timing, which will subsequently help the farmers sell their produce at higher prices.
- Modern Agriculture Day Fair
The Bank has held a ‘Modern Agriculture Day Fair’ warmly welcomed by both shoppers and farmers.
To honor and give the farmers encouragement, the Bank gave ‘Modern Agriculture 2018 Awards’ to two advanced farmers, who had successfully developed and created new plant species. Mr. Ekkanat Koo- Charoenchainatee, Managing Director of Proud Orchid Co., Ltd., was recognized for his development of the Suree orchid species, and Dr. Taweesak Poola, Managing Director of Sweet Seeds Co., Ltd., was recognized for his development of the Siam Ruby Queen corn species, the world’s first species of super-sweet red corn.