Modern Agriculture Project
Thailand’s agriculture sector plays an important role in the national economy and many people’s daily lives. The Bank has been running the Modern Agriculture Project since 1999 to support the sector by promoting agricultural development across a range of initiatives, such as educating farmers on how to increase productivity and improve products, supporting the development of a farmers’ network for sharing knowledge and co-creating marketing opportunities, and supporting the use of new technologies. Activities include seminars, study trips and an annual fair for farmers to sell their produce at the Bank’s Head Office.
Modern Agriculture seminar
In 2019, the Bank organized the Modern Agriculture’s Thinking Partner seminar on “How farmers can adapt themselves in the digital age” at its Head Office on Silom Road. About 500 people joined the event where experts and successful farmers shared their experiences on how to adapt themselves in the digital age by leveraging technology and innovation while creating a production and marketing network for farmers. Mr. Alongkorn Polabutr, Advisor to the Minister of Agriculture and Cooperatives, gave the keynote address on the ministry’s policy at the seminar.
Modern Agriculture Fair Day 2019: Farmers prosper in digital age
The Modern Agriculture Fair, held in front of the Bank’s Head Office every year, provides smallholder farmers with an opportunity to sell their products directly to consumers. It also enables farmers to exchange ideas with customers about how they can improve their businesses and products. In 2019, 66 farmers joined this event generating sales of Baht 3,628,592. The Bank awarded the Modern Agriculture Award 2019 to Mr. Nitipat Thong-On, for combining his wisdom and experience with new technology to improve production and marketing, and to Mr. Artit Channontachai, for setting up the farmers’ network through the FARMTO application.