
Bangkok Bank is now accepting applications for “The Big Blue Ocean Season 4” program aimed at helping business owners and successors unlock their business potential through AI. The 11-week intensive course combines theory and practical training, and is led by experts in digital transformation and top executives from leading Thai companies. Participants will gain exclusive insights and inspiration to transform their businesses and stay ahead of global trends, fostering strong and sustainable growth.
Bangkok Bank Senior Executive Vice President and Corporate Secretary Dr. Kobsak Pootrakool said Bangkok Bank is preparing to open applications for “The Big Blue Ocean Season 4” program, designed to help business owners and their heirs adapt to the digital age – an era that can redefine business strategies and transform companies. This comes amid challenges such as rapidly changing consumer behavior and increasingly stringent global trade regulations. This year’s course is more intense, combining theory and practical learning with a focus on leveraging the capabilities of Artificial Intelligence (AI) which is advancing rapidly. Participants will gain knowledge and experience from over 20 speakers, including specialists in digital transformation and top executives from leading Thai companies who have successfully led organizational change. The 11-week program features exclusive lectures and insights on interesting topics by the following speakers: Ms. Duangdao Mahanavanont, CEO, Sabina (PCL) who will speak on Leadership in the Digital Era, Mr. Ekaraj Panjavinin, Chief Digital Officer and (Acting) Chief Business Officer, True Corporation (PCL) who will speak on Reimagine Digital Transformation: Building AI-First Organization, Mr. Axel Winter, CEO, Xponential Co., Ltd who will speak on Agile and Team Capability Development, and Mr. Pochara Arayakarnkul, CEO, Bluebik Group (PCL) who will speak on Change Management and Organization Alignment in the Age of AI. The program includes hands-on workshops where participants will plan how to effectively integrate AI into their organizations to enhance capabilities.
Additionally, the program includes field visits to leading companies in Thailand and abroad for participants to learn about and stay updated on the latest technologies. These include a visit to Google (Thailand), Sea (Thailand), the operator of Shopee, where they will explore emerging trends and opportunities in the e-Commerce market, as well as visits to leading tech companies in China to learn about cutting-edge technology in AI, robotics and e-Commerce.
“Technology and consumer behavior are changing rapidly. What worked in the past may no longer be effective in addressing today’s challenges. Competition is no longer confined to a single market or the same group of competitors – it is expanding in new forms, driven by data and innovation. Today, transformation is not a choice but a necessity, especially digital transformation. “The Big Blue Ocean” program is not just a platform for sharing knowledge and experiences, it is designed to help entrepreneurs and Bangkok Bank customers to transform their businesses and apply digital technology within their organizations in a practical way. Moreover, it creates new business opportunities through collaborative networks formed among participants,” said Dr. Kobsak.
Miss Nitchanun Saksuphan, Financial Manager, Suphanthanya Co., Ltd., a participant in "The Big Blue Ocean Season 2" program and the heir to the rice mill and processed snack from rice for children business said that after attending the "The Big Blue Ocean" program and listening to the perspectives, experiences, and knowledge from speakers and executives of large companies, and learning about technology from visiting leading companies in China, she realized the huge role that technology plays, a huge role, not only in business but also in everyone's daily activities. Therefore, she began to adjust her business by investing in machines with AI technology that can help sort grain, check the humidity, control temperature, increase production efficiency, and monitor the quality of rice. In addition, Chat GPT is used to analyze the market, create product promotion content, calculate costs, and do marketing plans. She also gained information from other participants in various businesses which she could use to expand in her business.
“The Big Blue Ocean program provides very intensive content and the opportunity to visit leading large companies, so I can see new trends that are coming and points that can be adapted for my own business. Although it is a traditional mill business in the 1.0 era, it can use technologies such as AI and ChatGPT to enhance business potential to compete in a wider market. It also makes me understand that in today's business world, it is not big fish eating small fish, but fast fish eating slow fish. Whoever adjusts first will have more opportunities. Therefore, this program is like a testing ground to help entrepreneurs to be able to adapt and compete in the market sustainably," said Miss Nitchanun.
Customers and interested people can register for "The Big Blue Ocean Season 4" from now until August 10, 2025 at
https://bigblueocean.co/course/digital-transformation/bbo4/register or find more information at
www.bigblueocean.co or call 02-230-2376 (Khun Phenpisut) or 02-230-2353 (Khun Nachanan).