About Bangkok Bank

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Bangkok Bank launches “Be1st Rabbit LINE Pay debit card 2022” with a new design targeting the young generation with “Beat & Play Collection” for Be1st Smart and Be1st Digital debit cards. Three promotions are on offer.

October 04, 2022

Bangkok Bank has launched Be1st Smart and Be1st Digital debit cards with a new design of LINE FRIENDS characters (Beat & Play Collection) to target a new customer base. Three promotions are on offer to attract online shoppers and suit digital lifestyles with a target to issue one million cards. The Bank is confident the cards will be well received by young customers.

Bangkok Bank Executive Vice President and Credit Card Division Manager Shoke Na Ranong said the Bank received good feedback from customers after the successful launch of the co-branded debit card with Rabbit LINE Pay, an e-wallet provider in Thailand, under the name of “Be1st Smart Rabbit LINE Pay debit card” in 2019. The card helped the bank acquire young gen customers in line with the Bank’s strategy.

To leverage the popularity of the card among fans of LINE FRIENDS, the Bank recently launched the new design of “Be1st Smart Rabbit LINE Pay” that features lively cartoon characters under a theme of Beat & Play to make the card outstanding and give a sense of joy to cardholders. The card comes with a full range of debit card functions including making payments at stores using an EDC as well as online merchants, plus deposit-withdraw-transfers via bank ATM worldwide. This is also the first launch of a Contactless TPN UnionPay debit card. The “Be1st Digital Rabbit LINE Pay” debit card is a digital debit card (Virtual Card) that can be used to pay for goods and services at online merchants securely and users can control their online shopping through Bangkok Bank Mobile Banking. This suits the behavior and lifestyle of young people who are familiar with making online transactions including online purchases, food ordering, flight and accommodation bookings, movies and music, as well as linking debit cards with an e-wallet to pay for goods and services which helps strengthen the cashless society.

Customers can apply for the Be1st Digital Rabbit LINE Pay via Bangkok Bank Mobile Banking and use the card immediately to make transactions. Moreover, they can set the transaction limit, enable and disable the card, change the purchase limit and suspend the card 24 hours a day. A physical debit card will be provided and delivered to the customer’s registered address. New customers can open an account and apply for the Be1st Smart Rabbit LINE Pay debit card at any Bangkok Bank branch nationwide.

With the launch of the new debit card, the Bank offers three special promotions for new cardholders

1st – Enjoy a waiver of the first year annual fee (worth 300 baht) from October 5, 2022 – December 31, 2022
2nd - Receive 200baht LINE MAN discount codes every month when applying for the card from October 2022 – September 2023. (Discount code redemptions are limited)
3rd - Enjoy 5% cashback worth a maximum of 200 baht every month when making a payment at participating online merchants including Air Asia, Agoda, Booking.com, Central Online, Monline.com, Spotify, Grab Food and Dolphin Wallet from October 2022 – December 2022. (Limit of 15,000 cashbacks throughout the promotion period).

Mr. Shoke added that the development of these new products received great cooperation from "Rabbit LINE Pay", an e-Wallet business partner that has experience in connecting to various services on the LINE platform such as LINE Shopping, LINE Man, LINE Sticker and LINE Melody. These are clearly contributing to user growth. At the same time, the Bank also has a cooperation with UnionPay, which provides a high-performance payment network and continually develops card technology. In this instance, it is a physical card with a contactless function that can be used to pay for goods and services by tapping. In addition, this is the first time that “Be1st Digital Rabbit LINE Pay debit card”, a TPN UnionPay virtual card, is available on Bangkok Bank Mobile Banking. This co-creation helps create products in line with customer behavior in the digital age while boosting confidence and providing greater security for online transactions. Recently, Bangkok Bank's Be1st Digital debit card was awarded the 'Most Innovative Debit Card Offering Thailand 2022' in September 2022 by World Economic Magazine, the US online business magazine.

“The Bank aims to issue only one million Be1st Smart Rabbit LINE Pay and Be1st Digital Rabbit LINE Pay debit cards. The sales of Be1st Smart Rabbit LINE Pay cards will begin on October 5, 2022 at all Bangkok Bank branches, and Be1st Digital Rabbit Line Pay debit cards will begin selling on October 6, 2022. We are confident that these products will continue to be well received by customers as they were developed from the needs of customers and received cooperation and support from strong business partners so that they can perfectly meet the behavior and lifestyle of today's customers especially the new generation in the digital age. The Bank is ready to be their ‘trusted partner’ and grow together with them in the long term,” concluded Mr. Shoke.

Mr.Vithaya Topoyossakul , Co-CEO, Rabbit LINE Pay, said that, “ The previous co-branded debit card campaign has helped to expand our user base Nationwide. Users receive benefits from using the Be1st Smart Rabbit LINE Pay debit card, which can be used to pay via offline and online.

This year, Rabbit LINE Pay has grown by 13% to over 9 million users. We are part of LINE Family, the number one messaging app in Thailand with over 55 million users.

Having come through the COVID-19 pandemic, contactless payment has become increasingly more important to daily life. Users can bind their debit cards with Rabbit LINE Pay and pay at more than 300,000 merchants. One of the most popular services is LINE MAN food delivery.

Mr.Vithaya added that, “Rabbit LINE Pay makes it more convenient for users to apply for the Be1st digital Rabbit LINE Pay through its dedicated icon on LINE app. With the new design, leveraging LINE FRIENDS characters, we are confident to attract the next generation of Bangkok Bank customers, who will enjoy exceptional benefits. This card will help to enhance customer base between Rabbit LINE Pay and Bangkok Bank.”

Interested customers can find out more about Be1st Smart Rabbit LINE Pay and Be1st Digital Rabbit LINE Pay at https://www.bangkokbank.com/th-TH/Personal/Cards/Be1st-Smart-Card/Be1st-Rabbit-LINE-Pay or call Bualuang Phone 1333 or 0 2645 5555

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Bangkok Bank reports net profit of Baht 14,079 million for the first half of 2022

July 21, 2022

Bangkok Bank reports net profit of Baht 14,079 million for the first half of 2022

In the second quarter of 2022, declining concerns about the spread of the Covid-19 Omicron variant resulted in an improvement in private consumption and investment and led to an increase in the number of foreign tourists, which reached around 700,000 per month. This was in line with the easing of travel restrictions in Thailand and other countries. However, rising inflation in several countries from the increase in global energy and food prices due to the Russia-Ukraine war prompted the central banks to raise policy interest rates. As a result, economic expansion and global commerce slowed down. The Thai export sector during April-May 2022 grew 10.2 percent compared to 14.8 percent in the previous quarter. Going forward, the volatility of financial markets and economy will be important factors to closely monitor.

The Thai economy is likely to improve from the easing of Covid-19 control measures and rising international travel. However, the Thai economy is still facing challenges from higher cost of living and raw materials resulting from the geopolitical conflicts between Russia and Ukraine, volatility within financial markets from uncertainty over the expected rises in the policy interest rates in advanced economies, and a global economic slowdown. Against this backdrop, Bangkok Bank has continued to support customers by providing liquidity and working capital, along with advice on how to adjust their business model to fit with the changing market environment or how to increase opportunities for international expansion. At the same time, the Bank continues to place importance on prudent risk management and maintaining its financial stability, liquidity and capital positions.

Bangkok Bank reported a 6.0 percent increase in net profit for the first half of 2022

The Bank and its subsidiaries reported a net profit for the first half of 2022 of Baht 14,079 million, an increase of 6.0 percent from the first half of 2021. Net interest income rose by 13.9 percent on higher loan volume, while the net interest margin stood at 2.18 percent. Non-interest income decreased by 19.8 percent, mainly from lower gains on financial instruments measured at fair value through profit or loss (FVTPL) in line with the market environment. Net fees and service income declined from securities business, while fee income from loan related services increased in line with higher loan volume. Operating expenses rose by 2.8 percent largely due to higher expenses to develop and improve working systems. As a result, the cost to income ratio remained at 50.4 percent. The Bank set aside Baht 14,843 million in expected credit losses, a decrease from the same period last year, and continued its reserves under a prudent approach by taking into account global economic volatility and the impact of the ongoing Covid-19 situation.

Bangkok Bank maintains a healthy financial position, high liquidity and capital positions under its prudent management approach

At the end of June 2022, the Bank’s total loans amounted to Baht 2,652,872 million, a rise of 2.5 percent from the end of last year, mainly due to an increase in loans to large corporate customers and loans made through the Bank’s international network. The non-performing loan to total loans ratio was 3.4 percent. The Bank continues to set aside expected credit losses in line with its prudent approach, leading to the strong ratio of allowance for expected credit losses to non-performing loan of 232.5 percent.

As of June 30, 2022, the Bank’s deposits amounted to Baht 3,147,149 million, a similar level compared to the end of December 2021. The loan to deposit ratio stood at 84.3 percent. In terms of capital, the Bank’s total capital adequacy ratio, Tier 1 capital adequacy ratio, and Common Equity Tier 1 capital adequacy ratio of the Bank and its subsidiaries stood at 18.9 percent, 15.4 percent and 14.6 percent respectively, comfortably above the Bank of Thailand’s minimum capital requirements.

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Chartsiri Sophonpanich received two awards from The Asian Banker for leading the business to continuous growth and strong determination to operate the business towards sustainability

July 20, 2022

Bangkok Bank received the ‘Best Managed Bank in Thailand’ award and Bangkok Bank President Chartsiri Sophonpanich received ‘The Asian Banker CEO Leadership Achievement for Thailand’ award. The awards were in recognition of the Bank’s excellent work in taking care of customers to help them get through difficult situations, strong business operations, the acquisition of PermataBank to become the 6th largest bank in ASEAN, continuous development of digital banking and the investment in enhancing the potential of employees to be a ‘trusted partner’ for customers and Thai people at large.

The Asian Banker, the leading financial magazine in Asia, gave the ‘Best Managed Bank in Thailand’ award to Bangkok Bank and ‘The Asian Banker CEO Leadership Achievement for Thailand Award’ to Bangkok Bank President Chartsiri Sophonpanich based on the Bank’s achievements during January 2019 – December 2021.

Mr. Chartsiri said that he is very honored that The Asian Banker gave these prestigious awards to him and the Bank. These awards affirm the efficiency of the Bank’s business operations and achievements of all parties. These range from the formulation of business policies by the visionary executive committee and experienced executives, to putting the policy into action by employees at all levels to help create valuable financial products and services to customers and stakeholders in line with the Sustainable Development Business Principles covering Environment, Social and Governance (ESG).

Over the past few years, there have been several challenging factors for the banking industry, particularly the Covid-19 pandemic that made a serious impact on every business. Bangkok Bank implemented various policies and measures to closely and continuously help each group of customers with a variety of support solutions that meet the needs of each customer. The criteria for receiving assistance was divided into three phases: short-term assistance to help solve liquidity problems to support the businesses, medium-term assistance to restore the businesses, and long-term assistance to offer ways to adjust the business model to be in line with the new market in order to increase the competitiveness in the long run.

In the midst of this challenging situation, Bangkok Bank continued to drive business growth especially through its strong business network expansion with the acquisition of PermataBank in Indonesia. This was not only the largest by value acquisition in the history of the Bank, but also the most valuable bank acquisition in ASEAN.

The acquisition reinforced the Bank’s position as a leading regional bank with the addition of more than 4 million additional customers and around 300 branches in Indonesia and an increase of 10.9 billion US dollars in assets. As a result, Bangkok Bank became the 6th largest bank in ASEAN and the largest bank in Thailand by total assets, with an international network of 310 branches in 14 economies and more than 900 correspondent banks worldwide outside of Thailand. At present Bangkok Bank's international loans stand at 25% of its total portfolio, which helps diversify risk and provide additional opportunities for expansion in high-growth markets.

Mr. Chartsiri added that the development of digital banking is a is a driving force behind the Bank's Mobile First strategy. He said under this strategy, the Bank focused on getting a deep understanding of customers' mobile banking behavior which was used for the development of our Bangkok Bank Mobile Banking app to provide ease of use and a good customer experience – a distinctive advantage that continues to help attract new customers. As a result, mobile banking transactions currently account for more than 90% of the Bank’s total transaction volume. He said the Bank is proud to be able to offer financial services that meet the needs of our customers.

“In terms of sustainable growth, we place our focus on personnel development by investing heavily in technologies to build skills, including tools and resources for learning and development of our personnel. For us, human resources are at the heart of everything we do to drive our business towards sustainable growth under our commitment to be a ‘trusted partner’ who will always stand by customers and meet the financial needs of the Thai people and business sector," said Mr. Chartsiri.

The Asian Banker CEO Leadership Achievement for Thailand Award has been given to the CEO, or chairman and the board of directors of financial institutions with an outstanding performance in the Asia-Pacific, Middle East and Africa regions since 2004. The award is given every three years to allow each financial institution leader time to drive and implement their strategies. The award has been widely accepted as it is a rigorous award program that awards only the most outstanding individuals and organizations in each country. In 2022, the CEO and organizations awarded came from countries across the region, including Cambodia, Malaysia, Oman, Pakistan, the Philippines, Qatar, Singapore, Sri Lanka and Thailand.

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Bangkok Bank thanks Thais for their enthusiastic video submissions for “Favorite Dish, Secret Episode”. Fifty teams will join an intensive course with five well-known directors and create a short film to compete for Thailand’s first “Little Director” award

July 11, 2022

Bangkok Bank thanks Thais nationwide for their enthusiastic reception to the “Favorite Dish, Secret Episode” project, which resulted in 313 clips being submitted. Fifty teams were selected to join an online film course with five well-known directors who will then assign them create a short film to win Thailand’s first “Little Director” award.

Bangkok Bank Director and Senior Executive Vice President and Corporate Secretary Kobsak Pootrakool said the Bank organized the “Favorite Dish, Secret Episode” project inviting Thais to create a short video clip under the theme of “Favorite Dish” to promote local dishes and restaurants in communities nationwide and compete for a chance to win Thailand’s first “Little Director” award. The application was closed on June 20, 2022. A total of 313 teams nationwide submitted video clips, and a committee narrowed this down to 50 selected teams, announced on www.จานโปรด.com

“As a representative of the “Favorite Dish, Secret Episode” project, I’d like to congratulate the 50 selected teams and thank all Thais and the 313 teams who submitted video clips to help support and promote local restaurants. The committee went to try all of the dishes suggested by all of the teams to confirm that they taste great. To ensure that each is a good candidate for a video production, our five well-known directors went through all the video clips submitted to narrow it down to 50 teams. It was a difficult task as all teams made very good presentations. The directors also went to try many of the dishes”.

Mr. Kobsak also added that the selected 50 teams will join the intensive “Little Director” online course which will see the five well-known directors share their knowledge and experience about film directing during July 11 – 12, 2022. Then, each team will receive an assignment to create a short film. The film will be entered into a competition to win Thailand’s first “Little Director” award. The deadline for the assignment is August 1, 2022 and a winner will be announced on August 8, 2022 at Bangkok Bank’s head office.

The “Favorite Dish, Secret Episode” project is one way to support the local economy and help SME operating restaurants and travel businesses to gain exposure and get more attention in a time of economic recovery after a two-year recession caused by the Covid-19 outbreak.

This project is an opportunity for those interested in making films, especially students and university students who like this type of work, as they can join the “Little Director” course to learn and gain experience from leading Thai directors. It’s a rare opportunity to learn directly from these five well-known directors including Mr. Thanit Jitnukul, director of Bang Rajan, Mr. Prachya Pinkaew, director of Tom Yum Goong, Mr. Bandit Thongdee, director of Pumpuang, Mr. Rashane Limtrakul, director of Loke Tung Bai Hai Nai Khon Diew and Mr. Napat Tangsanga, a short film director who has won awards from many competitions.

The winner from this project will receive Thailand’s first “Little Director” award and the “Golden Bualuang” award as well as prizes totaling 400,000 baht. All films will be presented via the Bank’s online channels to help promote 50 “Favorite Dishes”. Restaurant owners of the selected “Favorite Dishes” locations will also receive a “Favorite Dish, Secret Episode” logo that guarantees the quality of their food.

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Bangkok Bank joins the 12th Money Expo Hatyai to invite Southerners to pursue sustainable wealth and well-being Featuring outstanding products and services with hot promotions to meet digital lifestyles

July 08, 2022

Bangkok Bank Director and Executive Vice President Mr. Thaweelap Rittapirom welcomed Deputy Interior Minister Nipon Boonyamanee, Vice Governor of Songkhla province Ms. Sureeyapan Na Songkhla, and the Chairman of Money Expo Mr. Santi Viriyarangsarit during the opening ceremony of the 12th Money Expo Hatyai as they visited Bangkok Bank’s booth. The 12th Money Expo Hatyai was held at Central Festival Hatyai to showcase financial products and services to meet customer lifestyles under the "Design Your Wealth for Well-being" theme.

Mr. Thaweelap Rittapirom, Director and Executive Vice President, said Bangkok Bank joined 2022 Money Expo Hatyai held during 8-10 July 2022 at Central Festival Hatyai by arranging its booth under the concept of "Design Your Wealth for Well-being” in accordance with its commitment to being a “trusted partner” who supports wealth and well-being of its customers. This is also in line with the theme of Money Expo 2022, “Wealth to Wellness”, that aims to present new ways of wealth to create better quality of life in a changing world.

In addition, the Bank also takes the megatrend of sustainability into consideration when designing the booth. To conserve the environment, the Bank used the main structure of the booth for Money Expo Bangkok as a prototype, then reused and adjusted the structure to suit the events held in other provinces to reduce single usage of the structure with an aim to achieve zero waste. This is to support the Bank’s focus on creating value for sustainable growth while reinforcing the Bank’s status as Thailand’s leading bank.

Mr. Thaweelap said that this year, the Bank selected various financial products and services, including special promotions, to serve the lifestyles of today's customers who use both online and offline financial services. The featured service is the recently launched Be1st Digital Debit Card which offers safety and ease during online shopping via the mobile banking channel with many special privileges such as card fee waiver, discounts for online shopping via Shopee, Lazada, Grab and cash back via True Money Wallet, totaling over 2,300 baht. Other digital products and services include:

New features for Bangkok Bank Mobile Banking such as dStatement, a convenient service to request and send digital statements across banks as well as convenient and safe international fund transfers in 17 currencies to 124 countries around the globe
e-Savings, an online savings account with transfers, payments and investments. Receive a Be Cool bag worth 129 baht when opening an e-Savings account and verifying via Be My ID at the booth
Bangkok Bank Credit Cards offer special privileges from selected stores and shops. Receive special gifts when applying for the Bangkok Bank AirAsia Credit Card at the booth
BeMerchant NextGen, an app for merchants to receive payments for products and services with QR Code, making purchases easy, selling quickly and receiving money conveniently. Apply for the BeMerchant NextGen service and register for it at the booth, to receive a bag worth 195 baht.

To increase wealth for customers, the Bank focuses on providing financial planning by professionals who will introduce customers to Super Savings Funds (SSF) with tax benefits from BBL Asset Management and Bangkok Capital Asset Management as well as special promotions for wealth products as follows:

For a purchase of 100,000 baht of RMF or SSF, you will get a Bubu towel worth 200 baht.
For an application of Be Together life insurance or any participating non-life insurance with payment of first year’s premium, you will get a Starbucks gift card worth up to 1,000 baht. -
For an application of any participating non-life insurance with payment of first year’s premium, you will get a Lotus’s gift card worth up to 500 baht.
Enjoy two offers when opening a Securities Trading Account with Bualuang Securities via Bangkok Bank Mobile Banking or at the branches.
Enjoy special offers from Bualuang Home Loan which includes a special interest rate when making a reservation for a home loan and a cloth bag worth 179 baht when applying for a home loan and providing at least three required documents.

Mr. Thaweelap added that although the Covid-19 situation is improving, the Bank continues to implement strict preventative measures in line with the event organizer and the government to ensure confidence of visitors and bank staff by practicing social distancing, limiting staff to an appropriate number, requesting all assigned staff to be fully vaccinated and providing ATK test results before operations, as well as providing appropriate cleaning equipment for customers and staff.

“Having good health is important. Besides having mental and physical wellness, it’s also important to have financial wellness which will promote overall well-being. Money Expo is an opportunity for Bangkok Bank as a trusted partner to provide financial products and services and other offers to Southern people in Hatyai and the surrounding provinces. This will also serve as a platform to create and extend people’s wealth which fits with the current lifestyle of customers,” said Mr. Thaweelap.

Bangkok Bank is pleased to invite the public to the physical or virtual event at www.moneyexpoonline.com, request financial and investment advice, as well as apply for services and receive special offers at the Bangkok Bank booth in Money Expo Hatyai 2022 from July 8-10, 2022, at Central Festival Hatyai.

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Bangkok Bank, in collaboration with Bualuang Securities Public Company Limited and BBL Asset Management Company Limited, has joined Thammasat University to launch two courses for a new generation of students, namely TU 309 Professional Securities Investment and TU 234 Investing for Beginners, to pave the way for career in finance and investment.

July 06, 2022

Bangkok Bank, in collaboration with Bualuang Securities Public Company Limited and BBL Asset Management Company Limited, has joined Thammasat University to launch two courses for a new generation of students, namely TU 309 Professional Securities Investment and TU 234 Investing for Beginners, to pave the way for career in finance and investment.

Bangkok Bank Executive Vice Presidents Pochanee Kongkalai said that Bangkok Bank, in collaboration with Bualuang Securities Public Company Limited (BLS) and BBL Asset Management Company Limited (BBLAM), joins Thammasat University to develop TU 309 Professional Securities Investment (3 credits) and extracurricular activities as well as TU 234 Investing for Beginners (1 credit) as well as activities that focus on networking. Executives from Bangkok Bank, BLS and BBLAM will give lectures throughout the courses to provide knowledge and hands-on experience from investment professionals from the country’s leading financial institutions that will benefit students in helping them develop knowledge and skills for future investment-related professions.

“Bangkok Bank and Thammasat University are trusted partners that have cooperated and supported each other in many ways over the years, such as co-organizing The Stock Master@University – an incubation program for a new generation of startups that allows students to join internships while learning financial knowledge from professionals. It is a great opportunity for Bangkok Bank, Thailand’s leading financial institution, which has professional personnel in investment who can bring their potential to enhance financial and investment knowledge for a new generation who are increasingly paying attention to the investment landscape. At the same time, the world of finance and investment is changing very rapidly so it must be closely monitored. The content of the course includes new investment ideas and the development of instruments and investment assets such as digital assets as well as investment facilities. Therefore, we are confident that this cooperation will help strengthen the academic strength of Thammasat University going forward,” said Ms. Pochanee.

Pichet Sithi-Amnuai, President of BLS, said that students today are increasingly interested in saving money through investment, as evidenced by the increasing number of new account openings among the younger generation, unlike Generation X and Baby Boomers in the past. Therefore, BLS, as Bangkok Bank’s subsidiary, has placed great emphasis on promoting knowledge and instilling financial discipline as well as recommending investments and savings in a wide range of financial assets to enhance students' basic knowledge of finance and investment while exchanging experiences with other leading financial agencies in Thailand. Students attending the course will learn the fundamentals of investing in stocks, mutual funds, and bonds as well as investment planning from professionals until they can apply their knowledge for taking the investment advisor license exam to apply for a job in finance and investment.

“The content of this course is very intensive. In addition to understanding and learning about the Thai economy with professionals from leading financial institutions, students will also study everything from basic financial planning methods to basic knowledge of investing in the stock market and financial markets, as well as learning about a wide range of financial products. More importantly, they will have a chance to practice with virtual investments. In short, this course has been specially designed to answer the needs of the new generations who are interested in investment,” said Mr. Pichet.

Wasin Wattanaworakijkul, Managing Director, Head of Business Distribution, BBLAM, said that even though finance and investment tools are available everywhere, having knowledge of theoretical content is essential to understanding the core principles and concepts. This knowledge, coupled with the experience of professionals in the finance and investment business, will give students a more complete and clear vision of the industry. It may also spark interest in the profession of finance, financial planning, and investment, which are increasingly more important, for students. He also believes that these two courses will help open up the world of finance in the modern era and provide valuable and useful skills for students who are interested in working in this field.

Associate Professor Gasinee Witoonchart, Rector of Thammasat University, said that Thammasat University focuses on the development of students by offering practical knowledge. Therefore, relationships with all business and industrial sectors has been nurtured and grown. We would like to thank Bangkok Bank for providing us with a team of executives from its subsidiaries to raise the level of knowledge and competence for students. The Bank has joined Thammasat University to design the course from the ground up. More importantly, students who pass this course will have the opportunity to take the investment advisor license exam for free. Therefore, this is an important cooperation between Thammasat University and Bangkok Bank.

Associate Professor Dr. Pipop Udorn, Vice-Rector for Academic Affairs of Thammasat University, added that the new generations do not like working with big companies, and prefer to run their own business and be self-employed. That is why one of the most important skills today is financial literacy, both for personal finance and liquidity management as well as investment risk management, to grow your investments by taking advantage of new financial instruments, including digital assets. This is why Thammasat University has collaborated with Bangkok Bank to develop this knowledge and skills in the form of courses and other activities for students. The main goal is to enable students to have complete knowledge and financial skills which will be useful for living and working well into the future.

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Bangkok Bank joins FTI Expo 2022 providing knowledge and special projects to support sustainable business growth, and offers many financial products for the environment and a complete range of digital services

June 29, 2022

Bangkok Bank joined FTI Expo 2022, held by the Federation of Thai Industries, to mark the country’s reopening and to help support economic growth. The Bank provided knowledge to support sustainable growth as well as financial products and loans for the environment, international funds transfer, a complete range of digital banking services and many special promotions.

Bangkok Bank Director and Executive Vice President Dr. Thaweelap Rittapirom said the Bank joined FTI Expo 2022, which runs from June 29 – July 3, 2022 at Chiang Mai International Exhibition and Convention Centre, to showcase and enhance the county’s target industries under the government's Bio-Circular-Green Economy (BCG Economy) policy to support the country’s reopening and facilitate Thai industries’ transition to more sustainable ways of doing business. The Expo featured activities showcasing products and innovations, seminars and business matching with the goal of helping Thailand move towards sustainable economic development. Bangkok Bank featured an activity booth under the concept of “Creating Value for a Sustainable Future” to provide valuable financial products and services for customers to help their businesses create sustainable growth in the future, which is one of the Bank’s policies.

The Bank’s booth was divided into three zones: 1) The knowledge for sustainability zone featured information about responsible business conduct for sustainability and how it brings in Environment, Social and Governance – ESG to be a part of an organization’s culture. The Bank also presented “Tongtin Inter”, a book which featured brand building success stories of local products and travel destinations nationwide. Customers can download the e-book for free. The Bank’s Puan Koo Kit TV Program also supported Thai SME and startups, while the Bank’s project to help SME manage and improve their digital marketing efforts provided knowledge to entrepreneurs via digital media e.g., YouTube, Facebook, Twitter, Instagram, TikTok and the web.

2) The products and services for business customers zone presented Bualuang Green Loan for SME that want to invest in environmentally friendly businesses together with a Green Credit project which supports entrepreneurs that use environmentally friendly technologies and are energy efficient. Bualuang Business Trade Super Save service is a Trade Finance service for SME, while Cash Management helps customers to manage all their financials via electronic channels, enhancing liquidity management in their company to get the maximum benefit.

3) The products and services for consumer zone is led by digital banking services which consist of Bangkok Bank Mobile Banking, an application that helps manage all transactions anytime, anywhere; e-Savings Account, convenient for all savings and investments; Be1st Digital Debit Card, allowing customers to be secure and confident with every online purchase while enjoying discounts and cash back worth more than 2,300 baht; BeMerchant NextGen, an application that accepts QR Code payments for merchants; PromptPay International, a same-day fund transfer from Thailand to Singapore with a fee of 150 baht per transaction; Bangkok Bank Credit Cards with special privileges from various stores; and Bualuang Home Loan with special offers during the event. In addition, cash deposit and withdrawal as well as account opening services are also available at the booth.

“The FTI Expo 2022 will provide a good opportunity for entrepreneurs to exchange knowledge and experiences, as well as providing a platform for business negotiations to welcome the reopening of the country and the recovery of the Thai economy. It is also a good opportunity for Bangkok Bank to present our know-how and the benefits of our financial products and services to entrepreneurs and the public with special promotions, exclusively for this event. As a “trusted partner”, we are committed to providing quality products and services to enable customers to thrive through difficult times and grow strongly and sustainably in the future,” said Mr. Thaweelap.

Bangkok Bank would like to invite customers and public to attend the FTI Expo 2020 and visit our booth to apply for financial products and services. The event will be held from 29 June - 3 July 2022 between 10.00 a.m. – 8.00 p.m. at the Chiang Mai International Exhibition and Convention Centre, Chiang Mai province.

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Bangkok Bank appoints Meliza Rusli president director of Indonesian subsidiary PermataBank. New leader focuses on helping Bangkok Bank Group clients to build sustainable growth in Indonesia

June 13, 2022

Mrs. Rusli, who has just visited Bangkok for the first time since her appointment, will draw on her deep experience in digital strategy and the regional and Indonesian financial sectors to help deliver PermataBank’s strategy to become Indonesia’s leading deposit and wealth franchise. She will also focus on driving best-in-class innovation and technology development and strengthening collaboration between PermataBank, one of Indonesia's 10 largest banks, and Bangkok Bank, said Mr Chartsiri Sophonpanich, President of Bangkok Bank and President Commissioner of PermataBank.

“Bangkok Bank and PermataBank’s Board of Commissioners welcomes the appointment of Meliza Rusli as President Director,” said Mr Sophonpanich. “Under her leadership, PermataBank will strengthen its position in Indonesia and help create sustainable value for customers by supporting them as a trusted partner and reliable close friend. This will help build Bangkok Bank’s position as a leading regional bank with a domestic footprint in Southeast Asia’s two largest economies, Indonesia and Thailand.”

Mrs Meliza Rusli, President Director PermataBank said, “I am honored to be given this opportunity to lead PermataBank. We will focus on serving our customers and ecosystem partners by helping them achieve sustainable growth as the economy starts to recover in the post pandemic environment. We will also focus on helping Indonesia companies seek growth opportunities across ASEAN and beyond supported by Bangkok Bank’s knowledge, connections, long history in Indonesia and robust international network. These synergies with Bangkok Bank will also help us build connections with Thai and other regional businesses looking to invest in Indonesia.”

Bangkok Bank has a long history in Indonesia having opened its first branch in Jakarta in 1968. Since Bangkok Bank completed its historic $2.3 billion (Baht 73,722 million) acquisition of and integration with PermataBank, which was the largest intra-ASEAN bank acquisition, the two banks have been working to synergise their operations, strengths and customer base. In 2021, PermataBank’s total assets grew by 18.5%, deposits increased by 23.5% and trade volume increased by 60%.

PermataBank also successfully executed its first cross-border trade finance transaction between Indonesia and Thailand using blockchain technology. This was supported by the collaboration between PermataBank and Bangkok Bank, which was the first bank in Thailand to conduct trade finance transactions using blockchain.

Mrs Rusli’s appointment replaces Mr. Chalit Tayjasanant, who will later resume his role as a member of the Board of Commissioners of PermataBank, subject to approval from the Financial Services Authority of Indonesia (OJK). Mr Sophonpanich said, “We would like to offer our greatest appreciation to Mr. Chalit Tayjasanant for his contributions and achievements in moving PermataBank forward during this transitional period.”

Mrs Rusli has extensive experience in the Indonesian and global financial industry and has served in senior leadership roles in global financial firms, including Goldman Sachs and Accenture, as well as Chief of Group Digital Strategy at PT Astra International Tbk and President Director of Astra Pay. Her appointment as President Director was approved by shareholders at PermataBank’s Annual General Meeting of Shareholders on 20 May 2022. Her position has also been approved by the OJK.

Bangkok Bank acquired PermataBank in 2020 and currently holds a 98.71% stake in the subsidiary. The investment was driven by Bangkok Bank’s regional expansion strategy to strengthen its position as Thailand’s most international bank and as a leading diversified regional bank. Synergies between Bangkok Bank and PermataBank will also help support investment and trade between the two countries as well as the broader development of financial connectivity and integration across ASEAN.

Bangkok Bank’s international loan portfolio stands at 25% of its total portfolio, rising from 17% before the PermataBank acquisition.

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Bangkok Bank invites Thais to join together to host APEC 2022 and organizes a billboard to welcome all member economies while highlighting its status as a ‘leading regional bank’

June 07, 2022

Bangkok Bank, as a member of the Thai Bankers’ Association, invites Thai people to join together to host APEC 2022 and welcome all member economies. On this occasion, the Bank has organized a billboard to welcome all member economies to APEC 2022 at the exit from Suvarnabhumi Airport while emphasizing its status as a ‘leading regional bank’ that opens the door to international markets for customers to ensure their sustainable growth.

Bangkok Bank Director and Executive Vice President Mr. Thaweelap Rittapirom said that Thailand is honored to host the Asia-Pacific Economic Cooperation, or APEC 2022, a forum for economic cooperation in the Asia-Pacific region to promote the liberalization of trade and investment as well as cooperation in various fields that will lead to the creation of inclusive, sustainable economic growth and prosperity for the people of the region. Bangkok Bank, as a member of the Thai Bankers’ Association and a communication partner of APEC 2022, has more than 300 branches in 14 economies outside its home market. The Bank would like to invite all Thais to welcome all member economies to APEC 2022 which will be held during November 14-19, 2022 as well as other related meetings.

On behalf of Thais and to welcome all member economies, Bangkok Bank has organized a 18 x 200 meter billboard at the exit from Suvarnabhumi Airport, which is like a gateway to Bangkok, the venue for APEC 2022. The billboard will be installed from May 25 until the end of 2022. The Bank donated the use of the billboard during that period to the Public Diplomacy Information Division, Department of Information, Ministry of Foreign Affairs, to be used for public relations and to welcome all member economies which will promote the positive image of Thailand as a host of APEC 2022.

The main theme of the APEC 2022 meetings is “Open. Connect. Balance.” which focuses on several issues: opening trade and investment opportunities; advancing regional economic integration through a new perspective; learning from Covid-19 to build economic opportunity in all sectors in society; promoting the safe and seamless resumption of cross-border travel; increasing digital connectivity; and creating balance through responsible business operations which focus on protecting the environment and building food security and agricultural robustness for the well-being of the people instead of focusing solely on generating profits.

In addition, a Bio-Circular-Green Economy Model (BCG) will be used as part of a recovery strategy for the post-Covid era. The BCG model incorporates all three principles of sustainability to encourage everyone to change their behavior and balance all things, to jointly reinforce efforts to address climate change and accelerate the achievement of the Sustainable Development Goals.

Mr. Thaweelap added that APEC Economic Cooperation is another important factor in the growth of the business sector in Thailand, especially for entrepreneurs who want to expand their business to regional and international markets. As one of the largest regional banks in Southeast Asia, Bangkok Bank is ready and will play an important role to support the business sector with our international network of more than 300 branches in 14 major economies around the globe, including in APEC member economies.

“Bangkok Bank believes that under the APEC Economic Cooperation comprising of 21 APEC member economies, Thai businesses will gain various forms of trade and investment opportunities by working and growing side by side with a trusted partner like Bangkok Bank. With our capability and readiness in terms of coverage, information and good understanding of domestic markets in the region, we can help our customers open the doors of international trade and investment opportunities and connect them with global markets, which will increase the value of their businesses for sustainable growth going forward,” said Mr. Thaweelap.

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Bangkok Bank’s Be1st Digital debit card, available both as digital and physical, provides enhanced security and confidence for online shopping. Enjoy 3 offers of fee waivers and online discounts

May 12, 2022

Bangkok Bank launched Be1st Digital debit card offering security and confidence for every online purchase. It is easy to apply for the card using the Bangkok Bank Mobile Banking application and can be used instantly. The card provides high security, is available as both a physical and digital card, has a unique design, as is ideal for debit card users who look for convenience, speed and value. The card is being launched during Money Expo 2022 with three offers of fee waivers and online discount codes worth more than 2,300 baht.

Bangkok Bank Executive Vice President and Credit Card Division Manager Shoke Na Ranong revealed that Be1st Digital has been designed under the concept of Be Secure and Confident with Every Online Purchase, targeting young people who enjoy keeping up with trends, updating their lifestyles on social media and online shopping. The Be1st Digital debit card is easy to apply via the Bangkok Bank Mobile Banking application and can be used immediately to make online purchases at local and international merchants. The card can be linked conveniently to e-wallets such as Rabbit LINE Pay, Google Pay and Dolphin Wallet.

Apart from the convenience of making an online application and being able to instantly use the Be1st Digital debit card, a physical debit card attached to the digital card account is also available. The physical EMV Chip card has a contactless function and doesn’t show the debit card information such as CVC/CVN or expiry date for enhanced security. Only the cardholder’s name and last name appear on the card. The physical card is also an ATM card. Using it with a six-digit PIN, customers can deposit, withdraw and transfer money via any bank’s ATM. The card can be used to withdraw cash and make payments overseas provided the name on the card matches the customers’ name on their passport. During the launch period, the physical card will be provided for all customers who apply for the Be1st Digital debit card and will be delivered to their given address. Customers can choose to enable or disable the card, set a transaction limit, set a purchase limit, and cancel the card 24 hours a day.

“The Be1st Digital debit card is aimed at the young generation, first jobbers and customers who enjoy a digital lifestyle including making online payments. The card provides convenience and value. The Future Shopper Report 2021 by Wunderman Thompson Thailand revealed that Thai consumers lead the global trend of online shopping with 94% compared with the global average of 72% which is in line with the Thailand Digital Stats 2022. At the same time, around 26.1% of Thai consumers are concerned about financial data leakage. Therefore, the Be1st Digital debit card can provide convenience and confidence as it eases concerns about financial data security.”

Mr. Shoke added that there is an international trend to use debit card to pay for goods and services via online channels and in Thailand. It has been growing every year for the past six years. Debit card payments to online merchants in 2021 were ten times higher than 2016, while the transaction value was 6.2 times higher. Among the outstanding points of the Be1st Digital card, customers can apply for the card online via Bangkok Bank Mobile Banking and use it immediately to make online payments. This solves a pain point of customers who are still worried about data security in the online world and will help them to be more confident. Be1st Digital debit card is expected to be the best debit card that meets the needs of debit card customers. In 2022, the Bank aims to acquire 1.5 million new debit cardholders in addition to the existing 10 million debit cards. The Bank also plans to collaborate with many leading partners to continually offer more privileges to Be1st Digital debit card customers.

Gulf-Kanawut Traipipatpong, a young talented actor who is a presenter of Be1st Digital debit card said: This card really fits my lifestyle as I play online games and can use this card to regularly buy items in games conveniently and securely. It also fits my online shopping lifestyle as I mostly buy things online from merchants domestically and internationally. Since I have to work almost every day, I don’t have time to go to shops or department stores, so I shop online when I’m free. I’m more confident in making payments with the Be1st Digital card for both direct payments and using the card with the e-wallet which is convenient and secure and I can make payments immediately without having to waste time picking a card and filling in information.

“Even though I shop online a lot, I’m very cautious about security. The platform I shop on must be reliable so I get what I order. Data security is important too for both personal data and card data that is used for payment. Bangkok Bank’s Be1st Digital card meets my needs on these points and gives me peace of mind when I shop and make payment. I believe many people have a similar lifestyle as me. So, I recommend the Be1st Digital debit card which can meet your needs the same way it meets mine,” said the young actor.

Be1st Digital debit card was launched on May 12, 2022 at Money Expo 2022. Customers applying for Be1st Digital during May 12 – August 31, 2022, will get both the digital card and a physical card together with many privileges: 1. Get waiver for card fee of 400 baht 2. Receive a 300 baht discount from Shopee, simply claim the discount at the ‘Lifestyle and offers’ menu on the Bangkok Bank Mobile Banking application and 3. Receive a special code each month when reaching the required spending amount. The special codes are 100 baht for GrabFood, 80 baht for Grab. You will also get extra discounts for GrabFood or Grab of 150 baht when paying with the card via GrabPay for the first time and cash back of 100 baht for True Money Wallet. Total privileges are 2,300 baht (The Bank and companies’ conditions apply).

Interested persons can apply for the Be1st Digital debit card easily by themselves via the Bangkok Bank Mobile Banking application. For more information, please call Bualuang Phone 1333 or 0 2645 5555.

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Bangkok Bank launches the Be1st Digital debit card at Money Expo Bangkok 2022 to nurture customers’ wealth, health and environment post-Covid, with “Gulf” Kanawut as a new presenter

May 11, 2022

Bangkok Bank, led by Director and Executive Vice President Thaweelap Rittapirom and Executive Vice President Pochanee Kongkalai, welcomed to the Bank’s booth at Money Expo Bangkok 2022 Permanent Secretary of the Ministry of Finance Krisada Chinavicharana who presided over the event and Money Expo President Santi Viriyarangsarit. Bangkok Bank showcased its booth under the concept of “Design Your Wealth for Well-being” and introduced the Be1st Digital debit card with “Gulf” Kanawut Traipipatpong, a rising star, as a new presenter for the first time at the event. Meanwhile, Bualuang Securities launched the “Wealth Connex” application and organized seminars to share in-depth information for a new generation of investors in the digital age. The event was held in strict accordance with the measures to control the spread of Covid-19.

Bangkok Bank Director and Executive Vice President Thaweelap Rittapirom said Bangkok Bank joined the 22nd Money Expo Bangkok, or Money Expo 2022, from May 12-15, 2022, at Challenger Hall 2-3, Impact Muang Thong Thani. As a “trusted friend”, the Bank is ready to help our customers generate wealth according to their needs. Generating wealth for a stable life requires good planning, which is why the “Design Your Wealth for Well-being” theme is our concept this year. The Bank intends to help everyone grow their wealth and well-being in all aspects, which is in line with the Money Expo 2022 organizer's main idea, Wealth to Wellness, that presents wealth as an important part of establishing a good quality of life in a changing world.

In addition, the design of the Bank's booth supports the idea of moving towards a sustainable future to conserve the environment, another megatrend that the world is paying attention to, by reducing the use of consumables. Following this, the Bank reduced the amount of single-use structures in the booth and opted for zero waste materials. The existing steel structure and materials were reused and designed with a new composition to reinforce the complete image of the leading bank using modern and popular graphic icons to clearly communicate the contents of the booth as well as the Bank's identity to appeal to its target groups. This is also in line with financial products and services in the digital age.

Mr. Thaweelap added that, for the event this year, the Bank has prepared products and services that support both online and offline access to meet the lifestyles of customers post-Covid. The key highlight is the launch of Be1st Digital, a debit card that enables you to shop safely, while unveiling “Gulf” Kanawut Traipipatpong, a rising star, as a presenter for the first time at the event. Customers can apply for a Be1st Digital card via Bangkok Bank Mobile Banking and receive special privileges with a total value worth over 2,300 baht.

Another highlight is green loans such as Bualuang Poonphol Loans with a special interest rate of MRR-0.75% per annum for green financing for renovation/decoration/repair using clean energy technology or innovations or renewable energy like solar rooftops or wind turbines. It also applies to universal designs for equal access for the disabled, children and the elderly, such as ramp construction, corridor width design and the installation of assistive devices. Additionally, there is Bualuang Green Loans for SMEs that invest in environmentally friendly businesses under the concept of Reuse, Recycle, and Emit no Pollutants. The Bank will offer a special low interest rate throughout the contract period.

For products to help build wealth that can be customized according to customers’ needs, the Bank focuses on providing useful and professional financial advice and planning. This year, we introduced new SSFs, namely Bualuang Global Innovation & Technology Super Savings Fund (B-INNOTECHSSF) and Bualuang Asia Equity Super Savings Fund (B-ASIASSF), as well as life insurance, namely Be Together Health Happy and Be Together Care. Financial products and services that meet the needs of customers in all dimensions and every lifestyle are still one of the highlights that the Bank has prepared to present at the event along with more updated functions and great promotions such as:

New features from Bangkok Bank Mobile Banking to provide better services including dStatement, a service to request and send digital statements across banks and international funds transfer services, allowing for more secure transfers to 124 countries with 17 currencies.
e-Savings account provides convenience for your savings, transfers, payments and investment. Customers will receive a Be Cool bag valued at 129 baht when opening an e-Savings account and authenticating identities using Mobile ID at the event.
Bangkok Bank credit cards serve customers with many special privileges from partners shops and networks. Customers will receive special gifts when applying for a Bangkok Bank AirAsia Credit Card.
Participating Be Together life insurance policies. Customers will receive two privileges, including 0% installment payments for 10 months (a minimum premium of 10,000 baht/sales slip) as well as cash back into their deposit accounts (for the policy approved within July 31, 2022).
AIA Health Happy Rider from AIA / Covid Complete Insurance, Three Diseases Plus Insurance or Gain 1st Life Insurance from Bangkok Life Assurance / PA 1st Non-Life Insurance from Bangkok Insurance.
Mutual Funds is offering Super Savings Funds (SSF) for long-term investment and tax privileges from Bualuang Asset Management and Bangkok Capital Asset Management.
Introducing Agent Service from Bualuang Securities. Receiving two special privileges when opening a securities trading account with Bualuang Securities via Bangkok Bank Mobile Banking or at any Bangkok Bank branch.

Special gifts! Customers will receive an alcohol spray valued at 59 baht when applying for the Bank’s products at the event and a shopping bag valued at 199 baht when applying for Be1st Digital debit card / Life and Non-Life Insurance / Bualuang Poonphol Loans (Green Financing and Universal Design groups)

Furthermore, Bualuang Securities Public Company Limited or BLS, one of the Bank’s financial groups, will roll out the Wealth Connex mobile application, an application that connects all knowledge and investment services embedded with features including chats, discussion and exchange of investment ideas with analysts and experts, and a complete range of articles / live streams / VDOs and other learning materials. BLS will also organize “In Depth Investments for the New Generation in the Digital Age” seminar to share interesting investment information to investors from Bualuang Securities executives.

Mr. Thaweelap added that although the Covid-19 situation begins to unravel, Bangkok Bank continues to strictly abide with the event’s prevention measures from the organizers and the government to give confidence to visitors and the Bank’s staff. The Bank has appropriately arranged the area with social distancing and limited numbers of staff in the booth. Attending staff are required to be fully vaccinated and must present their ATK test results before working. The Bank will also provide protective equipment at the event for customers and staff’s safety.

“Being healthy is important, which the Covid-19 situation has highlighted. It is very good that nowadays that the Bank and its customers are like trusted friends who are about to move past this event together. This is the moment that we need to care more about our financial wellness, because it will help create holistic well-being which covers good physical, mental, and emotional health, good social, education, work and environment health to create well balanced wealth for ourselves as well as social and environmental care for sustainability.” said Mr. Thaweelap.

Bangkok Bank would like to invite customers and interested public to visit the event in the New Normal ways both online via the organizer’s website at www.moneyexpoonline.com or get financial and investment advice as well as apply for services to receive special promotions at the Money Expo 2022 from May 12-15, 2022, at Challenger Hall 2-3, Impact Muang Thong Thani.

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Bangkok Bank joins with five film directors to promote local restaurants and attract tourists to help restaurant owners to recover after Covid-19. Participants are invited to create content in the “Favorite Dish, Secret Episode” and will have a chance to win the first “Little Director” award in Thailand

May 06, 2022

Bangkok Bank is organizing the “Favorite Dish, Secret Episode” project, inviting Thai people to create content to promote local restaurants. Total prizes for winner in this project are 400,000 baht. The winner from the project will be the first “Little Director” in Thailand. This project aims to offer support to stimulate grassroots economy, attract tourists and help restaurants to recover. Five well-known directors will join the activity to provide intensive training and share their experiences and techniques in making clips and short films.

Bangkok Bank Director and Senior Executive Vice President and Corporate Secretary Kobsak Pootrakool said the Bank organized the “Favorite Dish, Secret Episode” project inviting Thai people to create a short video clip under the theme of “Favorite Dish” to promote local dishes and restaurants in communities nationwide. This is one way to support the local economy and help SME operating restaurants and travel businesses to gain exposure and get more attention in a time of economic recovery after a two-year recession caused by the Covid-19 outbreak.

This project invites students, university students and the general public to form a team of up to 5 persons to create a video clip to present the “Favorite Dish” from great restaurants in their provinces. Video clips can be made using a mobile phone or other devices with a length up to 3 minutes and can be sent to www.จานโปรด.com. The competition is divided into 2 categories: (1) students and university students (2) the general public. The 50 teams that are selected will join the “Little Director” course to learn about filming principles and hear experiences in creating short films from five well-known directors including Mr. Thanit Jitnukul, director of Bang Rajan, Mr. Prachya Pinkaew, director of Tom Yum Goong, Mr. Bandit Thongdee, director of Pumpuang, Mr. Rashane Limtrakul, director of Loke Tung Bai Hai Nai Khon Diew and Mr. Napat Tangsanga, a short film director who has won awards from many competitions.

After the training, all 50 teams will receive an assignment to create a short film under the theme of “Favorite Dish, Secret Episode”. The film will enter a short film competition for 2022 to win Thailand’s first “Little Director” award and the “Golden Bualuang” award as well as prizes totaling 400,000 baht. All films will be presented via the Bank’s online channels to help promote 50 “Favorite Dishes”. Restaurant owners of the selected “Favorite Dishes” locations will also receive “Favorite Dish, Secret Episode” logo to guarantee their deliciousness.

“Story telling is an important way to add value to products and stimulate word of mouth. Thailand has more than 300,000 restaurants run by SME. Only some of them can create a story to promote their products, as their profession focuses on cooking. So, this project is one of the ways we can provide opportunities to customers and the new generation to help create stories on behalf of the restaurant owners and recommend their favorite dishes to others. Meanwhile, this project is an opportunity for those interested in making films, especially students and university students who like this type of work, as they can learn and gain experience from leading Thai directors. It’s a rare opportunity to learn directly from these five well-known directors,” said Mr. Kobsak.

Mr. Thanit Jitnukul, representing the five film directors participating in this project, said he was excited to pass on his knowledge and experience to the new generation and those interested in film directing.

This is the first time that the “Little Director” award will be given in Thailand. He also believed that this project would help spark interest in film directing among a new generation. It will also provide a platform for students to showcase their talent and learn by doing. In addition, this project will offer an opportunity to help those who have a passion for film directing fulfill their dreams.

Mr. Thanit further said that: “Film directors need to be well-versed in a variety of topics. This intensive training course will provide the knowledge for the 50 finalists which covers thinking of new ideas, writing scripts that tell a character's story in a limited time as well as the preparation of the work from casting, location scouting and props, to the process of filming including the basics of photography, camera setup, using light and color to reflect the mood and tone of an image, camera movement, directing, image and lighting control, soundtrack, sound recording, and film editing. In addition, the course will also explain about the management of people, time and budget which is another role that the director needs to understand.”

“I think it's great that Bangkok Bank has come up with this project to help support restaurant owners in different communities. From my experience shooting movies in many places, I often came across restaurants that offer delicious food, some of which are small restaurant that many people don't know about, but they are well known among local people. Those who are interested in participating in the “Favorite Dish, Secret Episode” contest will have to make an introduction clip and pass on the story of your favorite dish to make the restaurants in your community more widely known. I believe that helping each other like this may seem like a small thing, but it will help our country move forward,” said Mr. Thanit.

Interested persons can check more details and conditions, as well as apply to participate in the activity by submitting your video clip to tell the story of your “favorite dish” at www.จานโปรด.com during May 6-20, 2022.