Bangkok Bank focuses on strengthening its business using its rich depth of knowledge and experience, business networks, marketing strength and quality products and services in order to meet customers’ needs and grow with them. This approach applies to all of its major customer groups including large corporations, small-and medium-sized enterprises (SMEs), farmers and farming businesses, and consumers. Accordingly, the Bank initiates various projects and activities as appropriate for each customer group, as well as the general public. The Bank also has processes for receiving opinions of customers and service users through various channels, such as electronic and online service channels, its call center, and customer satisfaction surveys.

The Bank annually conducts surveys on the needs and satisfaction levels of customers using our service channels. The 2017 survey showed that the customer satisfaction score for Bualuang mBanking rose to 9.13 out of 10 from 9.05 in 2016, while customer satisfaction with branches rose to 9.26 out of 10 from 9.19. The survey was organized by Ipsos Company during September-November 2017. Results were analyzed and used as guidelines to increase the quality of the Bank’s services and business operations. This will help meet customer needs in areas such as improving operating systems and developing new functions, so that customers can make transactions via electronic channels more easily and conveniently.