Bangkok Bank pleases Chelsea Football Club fans by launching Be1st Smart Rabbit Chelsea card for The Blues
April 05, 2017
Bangkok Bank has launched the Be1st Smart Rabbit Chelsea card and passbook, Thailand’s first debit card featuring a Chelsea Football Club limited edition design. The card reflects the spirt of The Blues and is sure to make all Blues’ fans proud. Available now, the card offers many privileges from Bangkok Bank, Chelsea Football Club, Rabbit, Thai Payment Network and UnionPay, with features for shopping, cash withdrawals and convenient travel, all in the one card.
Bangkok Bank Director and Executive Vice President Dr.Thaweelap Rittapirom said the card responds to the needs of Thai football fans, many of whom are from the younger generation.
“Bangkok Bank is the first and only bank to receive the honour of being trusted as an official partner in Thailand of Chelsea Football Club. This re-emphasizes the bank’s focus on meeting the different lifestyle needs of our customers with appropriate products and services. Football is a sport that reaches people of all ages, with great potential for development. Chelsea Football Club is popular among Thai fans, especially the younger generation who like watching great football players. This card will help the Bank attract younger-generation customers.”
Be1st Smart Rabbit Chelsea card is a debit card with multiple functions that allows users to withdraw cash, ride on the BTS and BRT, and make payments at Rabbit-participating merchants. This card has a unique design, featuring the Chelsea Football Club logo on both the card and the passbook to attract Chelsea fans in Thailand. The strategic approach of sports marketing and leveraging brand loyalty has been a major selling point for the product. This card is secure with Chip and 6-digit PIN technology that meets the standards of Thai Payment Network (TPN) and UnionPay International.
Customers interested in becoming part of The Blues family by joining activities and enjoying privileges can apply for the Be1st Smart Rabbit Chelsea card at any Bangkok Bank branch in Bangkok and its metropolitan area, as well as at participating provincial branches. For more information, visit www.bangkokbank.com/debitcard, Bangkok Bank branches or call Bualuang Phone 1333.