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Bangkok Bank launches “Be1st Rabbit LINE Pay debit card 2022” with a new design targeting the young generation with “Beat & Play Collection” for Be1st Smart and Be1st Digital debit cards. Three promotions are on offer.
October 04, 2022
Mr. Shoke added that the development of these new products received great cooperation from "Rabbit LINE Pay", an e-Wallet business partner that has experience in connecting to various services on the LINE platform such as LINE Shopping, LINE Man, LINE Sticker and LINE Melody. These are clearly contributing to user growth. At the same time, the Bank also has a cooperation with UnionPay, which provides a high-performance payment network and continually develops card technology. In this instance, it is a physical card with a contactless function that can be used to pay for goods and services by tapping. In addition, this is the first time that “Be1st Digital Rabbit LINE Pay debit card”, a TPN UnionPay virtual card, is available on Bangkok Bank Mobile Banking. This co-creation helps create products in line with customer behavior in the digital age while boosting confidence and providing greater security for online transactions. Recently, Bangkok Bank's Be1st Digital debit card was awarded the 'Most Innovative Debit Card Offering Thailand 2022' in September 2022 by World Economic Magazine, the US online business magazine.
“The Bank aims to issue only one million Be1st Smart Rabbit LINE Pay and Be1st Digital Rabbit LINE Pay debit cards. The sales of Be1st Smart Rabbit LINE Pay cards will begin on October 5, 2022 at all Bangkok Bank branches, and Be1st Digital Rabbit Line Pay debit cards will begin selling on October 6, 2022. We are confident that these products will continue to be well received by customers as they were developed from the needs of customers and received cooperation and support from strong business partners so that they can perfectly meet the behavior and lifestyle of today's customers especially the new generation in the digital age. The Bank is ready to be their ‘trusted partner’ and grow together with them in the long term,” concluded Mr. Shoke.
Mr.Vithaya Topoyossakul , Co-CEO, Rabbit LINE Pay, said that, “ The previous co-branded debit card campaign has helped to expand our user base Nationwide. Users receive benefits from using the Be1st Smart Rabbit LINE Pay debit card, which can be used to pay via offline and online.
This year, Rabbit LINE Pay has grown by 13% to over 9 million users. We are part of LINE Family, the number one messaging app in Thailand with over 55 million users.
Having come through the COVID-19 pandemic, contactless payment has become increasingly more important to daily life. Users can bind their debit cards with Rabbit LINE Pay and pay at more than 300,000 merchants. One of the most popular services is LINE MAN food delivery.
Mr.Vithaya added that, “Rabbit LINE Pay makes it more convenient for users to apply for the Be1st digital Rabbit LINE Pay through its dedicated icon on LINE app. With the new design, leveraging LINE FRIENDS characters, we are confident to attract the next generation of Bangkok Bank customers, who will enjoy exceptional benefits. This card will help to enhance customer base between Rabbit LINE Pay and Bangkok Bank.”
Interested customers can find out more about Be1st Smart Rabbit LINE Pay and Be1st Digital Rabbit LINE Pay at https://www.bangkokbank.com/th-TH/Personal/Cards/Be1st-Smart-Card/Be1st-Rabbit-LINE-Pay or call Bualuang Phone 1333 or 0 2645 5555