Bangkok Bank launches the Be1st Digital debit card at Money Expo Bangkok 2022 to nurture customers’ wealth, health and environment post-Covid, with “Gulf” Kanawut as a new presenter
May 11, 2022
Bangkok Bank, led by Director and Executive Vice President Thaweelap Rittapirom and Executive Vice President Pochanee Kongkalai, welcomed to the Bank’s booth at Money Expo Bangkok 2022 Permanent Secretary of the Ministry of Finance Krisada Chinavicharana who presided over the event and Money Expo President Santi Viriyarangsarit. Bangkok Bank showcased its booth under the concept of “Design Your Wealth for Well-being” and introduced the Be1st Digital debit card with “Gulf” Kanawut Traipipatpong, a rising star, as a new presenter for the first time at the event. Meanwhile, Bualuang Securities launched the “Wealth Connex” application and organized seminars to share in-depth information for a new generation of investors in the digital age. The event was held in strict accordance with the measures to control the spread of Covid-19.
Bangkok Bank Director and Executive Vice President Thaweelap Rittapirom said Bangkok Bank joined the 22nd Money Expo Bangkok, or Money Expo 2022, from May 12-15, 2022, at Challenger Hall 2-3, Impact Muang Thong Thani. As a “trusted friend”, the Bank is ready to help our customers generate wealth according to their needs. Generating wealth for a stable life requires good planning, which is why the “Design Your Wealth for Well-being” theme is our concept this year. The Bank intends to help everyone grow their wealth and well-being in all aspects, which is in line with the Money Expo 2022 organizer's main idea, Wealth to Wellness, that presents wealth as an important part of establishing a good quality of life in a changing world.
In addition, the design of the Bank's booth supports the idea of moving towards a sustainable future to conserve the environment, another megatrend that the world is paying attention to, by reducing the use of consumables. Following this, the Bank reduced the amount of single-use structures in the booth and opted for zero waste materials. The existing steel structure and materials were reused and designed with a new composition to reinforce the complete image of the leading bank using modern and popular graphic icons to clearly communicate the contents of the booth as well as the Bank's identity to appeal to its target groups. This is also in line with financial products and services in the digital age.
Mr. Thaweelap added that, for the event this year, the Bank has prepared products and services that support both online and offline access to meet the lifestyles of customers post-Covid. The key highlight is the launch of Be1st Digital, a debit card that enables you to shop safely, while unveiling “Gulf” Kanawut Traipipatpong, a rising star, as a presenter for the first time at the event. Customers can apply for a Be1st Digital card via Bangkok Bank Mobile Banking and receive special privileges with a total value worth over 2,300 baht.
Another highlight is green loans such as Bualuang Poonphol Loans with a special interest rate of MRR-0.75% per annum for green financing for renovation/decoration/repair using clean energy technology or innovations or renewable energy like solar rooftops or wind turbines. It also applies to universal designs for equal access for the disabled, children and the elderly, such as ramp construction, corridor width design and the installation of assistive devices. Additionally, there is Bualuang Green Loans for SMEs that invest in environmentally friendly businesses under the concept of Reuse, Recycle, and Emit no Pollutants. The Bank will offer a special low interest rate throughout the contract period.
For products to help build wealth that can be customized according to customers’ needs, the Bank focuses on providing useful and professional financial advice and planning. This year, we introduced new SSFs, namely Bualuang Global Innovation & Technology Super Savings Fund (B-INNOTECHSSF) and Bualuang Asia Equity Super Savings Fund (B-ASIASSF), as well as life insurance, namely Be Together Health Happy and Be Together Care. Financial products and services that meet the needs of customers in all dimensions and every lifestyle are still one of the highlights that the Bank has prepared to present at the event along with more updated functions and great promotions such as:
- New features from Bangkok Bank Mobile Banking to provide better services including dStatement, a service to request and send digital statements across banks and international funds transfer services, allowing for more secure transfers to 124 countries with 17 currencies.
- e-Savings account provides convenience for your savings, transfers, payments and investment. Customers will receive a Be Cool bag valued at 129 baht when opening an e-Savings account and authenticating identities using Mobile ID at the event.
- Bangkok Bank credit cards serve customers with many special privileges from partners shops and networks. Customers will receive special gifts when applying for a Bangkok Bank AirAsia Credit Card.
- Participating Be Together life insurance policies. Customers will receive two privileges, including 0% installment payments for 10 months (a minimum premium of 10,000 baht/sales slip) as well as cash back into their deposit accounts (for the policy approved within July 31, 2022).
- AIA Health Happy Rider from AIA / Covid Complete Insurance, Three Diseases Plus Insurance or Gain 1st Life Insurance from Bangkok Life Assurance / PA 1st Non-Life Insurance from Bangkok Insurance.
- Mutual Funds is offering Super Savings Funds (SSF) for long-term investment and tax privileges from Bualuang Asset Management and Bangkok Capital Asset Management.
- Introducing Agent Service from Bualuang Securities. Receiving two special privileges when opening a securities trading account with Bualuang Securities via Bangkok Bank Mobile Banking or at any Bangkok Bank branch.
Special gifts! Customers will receive an alcohol spray valued at 59 baht when applying for the Bank’s products at the event and a shopping bag valued at 199 baht when applying for Be1st Digital debit card / Life and Non-Life Insurance / Bualuang Poonphol Loans (Green Financing and Universal Design groups)
Furthermore, Bualuang Securities Public Company Limited or BLS, one of the Bank’s financial groups, will roll out the Wealth Connex mobile application, an application that connects all knowledge and investment services embedded with features including chats, discussion and exchange of investment ideas with analysts and experts, and a complete range of articles / live streams / VDOs and other learning materials. BLS will also organize “In Depth Investments for the New Generation in the Digital Age” seminar to share interesting investment information to investors from Bualuang Securities executives.
Mr. Thaweelap added that although the Covid-19 situation begins to unravel, Bangkok Bank continues to strictly abide with the event’s prevention measures from the organizers and the government to give confidence to visitors and the Bank’s staff. The Bank has appropriately arranged the area with social distancing and limited numbers of staff in the booth. Attending staff are required to be fully vaccinated and must present their ATK test results before working. The Bank will also provide protective equipment at the event for customers and staff’s safety.
“Being healthy is important, which the Covid-19 situation has highlighted. It is very good that nowadays that the Bank and its customers are like trusted friends who are about to move past this event together. This is the moment that we need to care more about our financial wellness, because it will help create holistic well-being which covers good physical, mental, and emotional health, good social, education, work and environment health to create well balanced wealth for ourselves as well as social and environmental care for sustainability.” said Mr. Thaweelap.
Bangkok Bank would like to invite customers and interested public to visit the event in the New Normal ways both online via the organizer’s website at www.moneyexpoonline.com or get financial and investment advice as well as apply for services to receive special promotions at the Money Expo 2022 from May 12-15, 2022, at Challenger Hall 2-3, Impact Muang Thong Thani.
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