Bangkok Bank kicks off “The Big Blue Ocean Season 3”, an exclusive course that brings leading business gurus to provide knowledge to entrepreneurs of the digital world while reinforcing its status as a “trusted partner” that supports Thai entrepreneurs as they adapt and keep up with global trends
September 09, 2024
Bangkok Bank Director Siri Jirapongphan, Executive Director Pichet Durongkaveroj, Senior Executive Vice President and Corporate Secretary Dr. Kobsak Pootrakool, Bangkok Bank Senior Executive Vice President Siridej Aungudomsin, and Executive Vice President, Head of Metropolitan Business Banking Rachot Sektrakul welcomed Minister of Foreign Affairs of the Kingdom of Thailand Mr. Maris Sangiampongsa who joined the opening ceremony of “The Big Blue Ocean Season 3”, a course that reinforces the Bank’s status as a “trusted partner” who stays alongside Thai businesses and invites Thailand’s leading executives and digital gurus to share their experiences of effectively using innovation and technology in business. The first day of the course was honored by Chief Executive Officer Carabao Group Mr. Sathian Sathianthamma, who gave a speech on the topic of “Capturing New Opportunity in the Digital Age”.
Bangkok Bank Senior Executive Vice President and Corporate Secretary Dr. Kobsak Pootrakool said that after the great success of the first two seasons, the Bank has launched “The Big Blue Ocean Season 3” to provide a platform for entrepreneurs and business owners and heirs to learn from the hands-on experience of the country’s successful executives and digital gurus who will exclusively share their knowledge about how to successfully undergo digital transformation to meet customer needs while enhancing their own management efficiency with innovative solutions and prepare themselves to be ready to adapt to every global market situation. The course covers a wide range of content from setting strategies and planning and implementing operations, to marketing effectively to both online and offline sales channels.
“Now is the time for businesses to transform and use technology to help them change because in the long run businesses that do not adapt will be swallowed up in the fast-moving digital world that has changed consumer behavior in an unprecedented way. It is commendable that today's entrepreneurs are giving this issue great importance and over 40 entrepreneurs from various industries have agreed to join “The Big Blue Ocean Season 3”. In addition to the knowledge and experience from the experts who will speak throughout the 3-month period, it is also a good opportunity for the participants to get to know each other and build a stronger business network between the 3rd season participants as well as those from seasons 1 and 2, and exchange experiences that could be applied to their own businesses just as the participants of season 1 and season 2 have done In addition, there are many participants who have been able to take the project they have completed and apply it to their own businesses and achieve excellent results. This is a source of pride for the Bank as a “trusted partner” who helps entrepreneurs access knowledge and start to adjust themselves appropriately for their own businesses,” said Dr. Kobsak.
As the Chairman of the opening ceremony Minister of Foreign Affairs of the Kingdom of Thailand Mr. Maris Sangiampongsa gave a speech about digitalization and its importance in leading many changes in the future. Everyone must adapt promptly to the changing world as if they don’t adapt in time, businesses will be left behind and become irrelevant. What the new world needs is “value creation” and this applies not only to merchandise or products but also to “personnel” as they must create value for themselves, particularly by constantly finding new knowledge and learning from people with experience and expertise.
Going forward, there are three aspects of security that are significant business opportunities: food security, which will support the increasing food needs of the global community, particularly in new markets concerned about health and safety; energy security will must be green and environmentally-friendly; and lastly, human security which will focus on increasing knowledge, maintaining good health and developing highly effective medication.
“Helping everyone overcome challenges to achieve sustainable growth is not the sole responsibility of either the public or the private sector. Instead, it requires concerted effort to capture opportunities for Thailand and Thai businesses by building interdependent networks, sharing experiences, identifying strengths and solving weaknesses. This is a good opportunity for Bangkok Bank, as a Thai leading financial institution, to play an intermediary role in building a strong business networks and promoting digital transformation,” said Mr. Maris
Chief Executive Officer Carabao Group Mr. Sathian Sathianthamma provided insights on the topic of “Capturing New Opportunity in the Age of Digital”. To achieve digital transformation, he recommended entrepreneurs consider four aspects, namely, 1) Opportunities that are important and always there. Even when you can’t find an opportunity, you can create one. The secret of opportunities is they are often hidden behind a target which is likely to be a very challenging target. For example, if you set a target of 30% business growth and everyone knows they can’t achieve it using the old methods. This will prompt them to find new ways and new opportunities, and means setting a challenging target that will drive people to find opportunities. 2) Big Data is the most valuable resource but it needs to be properly classified to be used to analyze and make business decisions. With the advancement of digital technology enabling real time information , businesses can find problems and solve them promptly without having to wait for monthly data, which is too late for the digital age. 3) Organizational culture needs to support people in the organization to be resilient and ready to change, particularly in the way of thinking and work processes. This will enable them to quickly find new opportunities and not remain stuck in the old way of thinking or doing things. At the same time accuracy must remain in focus, as working with data requires the data to be correct, accurate and clear so that it can lead to effective analysis and problem solving. 4) Artificial Intelligence (AI) should be used for “new things” – things that people in the organization don’t have knowledge of yet, and “big things” – things that cannot be created by a few people in a short time.
“Integrating AI into business management is not difficult. For instance, when launching a new product, AI can analyze the market, segment target groups, differentiate brand positioning, and provide insights into target group behavior. It can also use preliminary data to develop a marketing plan. Previously, without AI, we had to hire consulting firms for these tasks, which could take years, and they might not yield accurate results while also being costly. AI, however, can perform these tasks swiftly and efficiently. Some may worry about AI’s influence surpassing that of humans, but I believe there’s no need for concern. Instead, we should focus on maximizing the benefits of AI,” concluded Mr. Sathian.
The Big Blue Ocean Season 3 focuses on Digital Transformation, featuring insights from more than 20 speakers over 13 weeks. The course is divided into three main areas: Strategy Development: This includes ‘Reimagine Digital Transformation,’ led by Mr. Pochara Arayakarnkul, CEO of Bluebik Group where he discusses new perspectives on organizational transformation through digital means; Operations: This area covers ‘Artificial Intelligence and Machine Learning’ and discusses how businesses can use AI and Machine Learning to create advantages presented by Mr. Dhanawat Suthumpun, Managing Director of Microsoft (Thailand); Marketing: This includes ‘Storytelling and Brand Creation to discuss on how to tell stories that appeal to customers and increase brand value’ by Mr. Jarnnawut Jarnyaharn, also known as ‘P’ Ed 7 Wi,’ a well-known influencer and co-founder of the YouTube channel ‘Suea Rong Hai’ and the ‘P’ Ed 7 Wi’ page.
“In addition, the program includes study tours to leading companies such as Google and Lazada, as well as a visit to Shanghai, China, a major hub for digital technology and AI. Participants will gain firsthand innovation experience from tech giants like Alibaba and Huawei. Before the program concludes, participants must apply the innovation and technology they have learned to develop practical projects that can be implemented in real business scenarios. These projects will then be presented to senior executives of the Bank for intensive evaluation.”
This Website uses cookies to provide you with the best experience and to improve the Bank’s website services in order to better serve your requirements. You can find the details about cookies use on
Cookies Policy
