
Online Banking
Personal
- Bualuang iBanking
- Bualuang iBanking
- Bualuang iBanking
- Mobile Banking
- Mobile Banking
- Mobile Banking
- Bualuang iFunds
Commitment
Materiality
We realize that receiving fair service is a basic right of customers and is key to quality service. Therefore, we have formulated a market conduct policy and guidelines as follows:
1. Corporate Culture and Roles and Responsibilities of the Board of Directors and Senior Management
The Board of Directors and senior management are responsible for fostering ethical market conduct as part of the Bank’s corporate culture.
2. Product and Service Channel Development and Client Segmentation
We develop products and service channels that are suitable for the needs, financial ability and comprehension of each target group of customers, with due consideration of our employees’ selling capabilities and knowledge, our work systems and ability to assure quality of sales so that customers receive suitable products with good quality. We recognize that in determining product terms such as benefits, prices and fees, we must consider fairness to customers and associated actual costs, while not joining with other providers to specify terms that are against customers’ interests nor offering bundled products unless it is justified on the grounds of risk protection of the main product.
3. Remuneration Scheme
Remuneration and penalties are determined for employees who provide services to customers as well as executives who are responsible for monitoring compliance with market conduct. KPI are also properly defined to prevent irresponsible sales propositions and recommendations to customers (Mis-selling).
4. Sales Process
Selling products and services to customers must not invade their privacy. Information provided to customers must be complete, not misrepresented or distorted so that customers receive products or services that are suitable for their needs and affordability. A system to regularly check selling and service quality is in place, such as call backs, welcome calls and mystery shopping.
5. Communication and Training
We regularly communicate with employees to raise awareness and organize training programs to provide knowledge about market conduct. This includes providing detailed information of new products or services, guidance on sales approaches using simple language, customer rights and market conduct guidelines.
6. Data Privacy
We protect the privacy of personal customer data by strictly complying with applicable laws.
7. Problem and Complaint Handling
We have established effective processes for problem solving, complaint handling, whistleblowing, as well as remedies.
8. Three Lines of Defense
We have adopted the three lines of defense principle for controlling, monitoring and auditing compliance with market conduct requirements to detect risks and anomalies while a self-monitoring system is in place for after-sales service to ensure compliance with the Bank’s guidelines.
9. Operation and Business Continuity
We have established operating systems and business continuity plans that cover operations in both normal circumstances and emergencies. We have also prepared a manual and checklist for employees to prevent operational mistakes.
The Bank pays special attention to vulnerable groups such as the elderly (over 60 years), customers with limited financial knowledge or no experience in using products and services, and customers with visual impairments. Therefore, we have specifically established guidelines for selling products and giving services to vulnerable groups ,as well as provide trainings to service staff to prevent aggressive sales techniques, forced selling and disrespectful treatment to these groups. For example, we take into account customer’s needs and objectives, financial knowledge, risk appetite and tolerance level, and ability to understand when we offer products and services to them. In addition, an explanation of details, conditions, rights and exceptions of the products and services must be clear and easy to understand, as well as highlighting and emphasizing the key messages. If customers have questions, service staff must explain or clarify to them until they truly have a complete understanding without doubts or further questions. This is aimed to ensure that customers receive sufficient important information to make a reasonable decision. Service staff must also give as much time as necessary for vulnerable groups to digest and understand the information provided and not rush them to make decisions.
Retail customer debt collection policy and practice
The Bank has established policy, principle, procedure including guidelines on debt collection for retail customers in accordance with the Debt Collection Act B.E. 2558, the Debt Collection Supervisory Committee Notices, Debt Collection Guidelines issued by Bank of Thailand (BOT), Personal Data Protection Act B.E. 2562, Credit Data Business Operation Act B.E. 2545, and relevant laws and regulations. These cover details of the Bank’s regulations and procedure, personal identification, information disclosure, location or person, date, time and the amount of contact for debt collection purpose, including fees or expenditures (if any), rights and complaint channels for debtors, penalization for debt collectors or debt collection companies that are appointed by the Bank in case of violations of and non-compliance with the Bank’s policy and relevant laws and regulations. This is to ensure that the Bank has properly and fairly collected the debts.
Appointed debt collection companies for retail customers*
Reporting areas |
Number of breaches in FY 2023 |
Corruption or Bribery |
0 |
Discrimination or Harassment |
2 |
Customer Privacy Data |
0 |
Conflicts of Interest |
0 |
Money Laundering or Insider trading |
0 |